Moët & Chandon Marquee

PTW Architects designed the Moët & Chandon Marquee for the Melbourne Cup Carnival in 2005. PTW used the latest digital technologies from concept to realisation of the design, to create a sparkling and surreal atmosphere in the name of the “bubble-ism”.

Through the use of daylight and a tensioned Lycra material that is digitally patterned and custom-tailored for the space, a 10 by 10 off-the-shelf marquee is transformed into a space that the press describes as an “avant-garde environment not of this earth”.