PTW's Director of Interiors, Kerry Fyfe, has been the creative force behind the DOOLEYS Lidcomb redevelopment. With construction progressing, Kerry speaks with the DOOLEYS team on the inspiration for the design, the level of luxury to expect, the challenge of balancing DOOLEYS rich history with a contemporary design approach, and more.
Q: What was the inspiration behind the new club design?
A: The inspiration comes from a variety of sources. The club is a complex space made up of many venues, so we treated each as a bespoke piece of design. The club’s strong community base and its values of diversity and inclusivity were central. We aimed to weave these narratives throughout each space. For example, some areas are inspired by romantic journeys and places around the world - places you want to linger. The new cafe, for instance, is reminiscent of a Parisian cafe, while the bars have the feel of a grand international hotel.
Q: The entertainment lounge is a central hub. What should members look forward to in that space?
A: The entertainment lounge has been designed to be multi-functional and highly usable. It can operate a comprehensive variety of member activities during the day and transform into an entertainment venue at night. The design is more neutral to accommodate all these uses, with careful attention to noise and acoustics.
Q: How are the different levels connected in the new design?
A: Connectivity was a major focus. Previously, the connection between the ground and first floor was quite limited, so we have opened with new voids and staircases, ensuring a much better flow between spaces.
Q: Can you talk about the quality and luxury members should expect from the new finishes?
A: We have set our sights high in terms of quality and luxury, integrating traditional elements with a modern context. Members will notice beautiful materials like stone, timber, and brass, along with thoughtful detailing such as fluted wall panels, ribbed glass, and bullnose stone edges elements that give each space a rich, elevated feel.
Q: How did you balance the local history of DOOLEYS with the push towards modern design?
A: That was a real challenge. We delved into DOOLEYS history to guide us, weaving those stories into the modern design. The external architecture, for example, echoes the streetscape through the use of articulated and glazed brickwork. Internally, historical details and quality materials continue this legacy, blending the past with the present.
Q: When members walk in, particularly from John Street, what first impression can they expect?
A: John Street will offer a completely transformed experience - open, voluminous, and filled with light. A feature staircase of shimmering gold, paired with dark timbers, creating a sense of luxury and drama right at the entry. The entire experience is elevated compared to the past.
Q: How does the design encourage socialising and relaxation among members?
A: Each space was designed with both atmosphere and function in mind, supporting a range of ways to socialise and relax. Whether you are unwinding in the cafe or spending an evening in the entertainment lounge, the environments are welcoming and versatile.
Q: What do you hope members feel when they first walk into the
new building?
A: Above all, we hope members feel joy and pride. It is about creating a sense of ownership and a space members want to share with friends and feel truly proud of their club.
Q: How did you reflect the local community’s diversity in your design?
A: We recognised the diversity and richness of the community, taking time to understand members’ backgrounds, aspirations, and needs. Rather than focusing on one specific element, we aimed to create a feeling of belonging - a space where everyone feels welcome.
Q: If you could describe the design in one word, what would it be?
A: Aspirational. We were encouraged to take the design and experience to new heights.
